Before we start SEO for any website , we should remember some important points which will definitely help to reach on the top of ranking in every search engine.
- Focus Keyword –Target long tail keywords. They represent about 80% of search volume on Google.
- Additional Keyword – Same trick as above.
- My store structure matches my keyword– Main keyword for the Home page. Additional keywords for categories & subcategories. Narrowest keywords that describe the particular product page.
- Site is convenient to navigate – E-commerce website should be divided in various categories into logical & specific order. A high tier category should be split into low tier sub categories. Category names should be matched with the content of the pages. Link pages to one another. It will definitely improve the SEO score of the site.
- Check the site speed– Shouldn’t be more than 10 sec load. It will make low SEO score, loose customer. Page speed Insight will help to test your site current load speed. Reduce the size of the images. Optimize individual pages.
- Collection reviews.
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