SEO eCommerce Checklist

Before we start SEO for any website , we should remember some important points which will definitely help to reach on the top of ranking in every search engine.

  • Focus Keyword –Target long tail keywords. They represent about 80% of search volume on Google.
  • Additional Keyword – Same trick as above.
  • My store structure matches my keyword– Main keyword for the Home page. Additional keywords for categories & subcategories. Narrowest keywords that describe the particular product page.
  • Site is convenient to navigate – E-commerce website should be divided in various categories into logical & specific order. A high tier category should be split into low tier sub categories. Category names should be matched with the content of the pages. Link pages to one another. It will definitely improve the SEO score of the site.
  • Check the site speed– Shouldn’t be more than 10 sec load. It will make low SEO score, loose customer. Page speed Insight will help to test your site current load speed. Reduce the size of the images. Optimize individual pages.
  • Collection reviews.

We are as the top SEO provider in London here to help you get higher rankings in 2021 with affordable rates.

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ARTIFICIAL INTELLIGENCE (AI)

Artificial intelligence is replacing a lot of tasks, but it is true that it will not replace all jobs. AI is impacting a lot of industries, and one of them is the job market. AI is becoming a must-have in the recruiter’s toolbox, and the recruiters should start working with the assistance of AI.

AI, artificial Intelligence, is a branch of science that is concerned with making smarter machines capable of doing tasks that generally require human intelligence.In near future every industry and every activities will depend upon Artificial intelligence.

Industries where AI is being used:

  • Pharma & Healthcare-used for perfect diagnosis and advanced & timely treatment.
  • Education- AI is necessary for advancement of learning method and saving time of students and teachers.
  • Marketing-Marketing campaigns and strategies is being changed a lot with AI technologies.
  • Retail and e-commerce-to give personalized products recommendations to the users, set the store layout,stock and inventory (in-store and online), and sales forecasting and predictions better inventory management.
  • Public relations (PR)-  PR professionals are benefiting from AI in the workplace.
  • Manufacturing- AI changed a lot in manufacturing unit by introducing IoT in machinery.

Few Examples of AI applications by Majoris in Web Development & IT Solutions

With the help of AI we as an ITES serves faster with accurate market research and better technology strive to create best Web Design & Optimal SEO to connect the client to the actual audience. We make realistic profitable Web Applications for maximum profitability.

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Recruitment marketing is growing

Recruitment marketing is growing and is emerging as one of the top trends in 2019. It is a combination of strategies and tactics used by an organization to attract and engage the job seekers.

Recruitment marketing is about connecting with an best people in order to attract talent to your organization. It is applying marketing best practices, such as analytics, multi-channel use, targeted messaging through social domain, and tech-enabled automation, to bring, attract, engage, and nurture candidates by communicating your industrial brand and value.

Benefits of Recruitment Marketing

Every Recruitment Marketing strategy is having some major benefits. These are

  • Candidate Experience– The candidate experience is important aspect. It starts with the first time applicant apply and grows everyday.
  • Employer Branding– Applicants compels with the leading brand rather than company.
  •  Candidate Engagement– There will always be a pool of engaged candidates that they can contact regarding new opportunities.There’s an increased focus on passive candidates and success relies on carefully engaging perfect candidates those who “fit” your company.
  • Controls Budgets- It helps to reduce hiring budget by choosing correct category of technology and strategy.

Recruitment Marketing in COVID-19

In 2020 COVID-19 pandemic has put every company’s employer brand to the test. To maintain hard gained brand, employers should keep in mind few things-

  • Should maintain clear and transparent relationship with employees.
  • Relieve stress of employees by communicating properly.
  • Should think about employees more than anything.
  • To lead as a great manner though company in crisis. Guidance to employees is a must.

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Employee Tracking System

What are the employees doing now?

Big question, but in today’s technically driven world is not a difficult one. We have an unique system to break the distance between the employer & employees just few tools and software needed. i.e Employee Tracking System.

Introduction to the Employee tracking system

By the use of technology-oriented software employers can monitor on the Clock-In and Clock-Out time along with the over all daily performance of the employees is called Employee Tracking System. Track your real-time location during their working hours. Mobile workforce tracking is advanced way to elaborately keep an eye on each and every employee by with tracking , distance travelled , stoppages , enter & out at specified location that organization performs.

Advantages of Employee Tracking System

No attendance problems 

Earlier attendance problems eliminated by this system. The technology helps to maintain accurate in and out time of the employees. Which solves many problem along with.

Ensures highest productivity

When the workforce is bounded by tight scrutiny, can’t waste time and proper productivity can be available by using these technologies.The main focus of this tracking system is to track every possible activity related to the organisation’s overall goal.

 Less paperwork

It doesn’t need any paper to write down about the in & out time of employees. So, it saves paper at the same time. Storage also very less.

Multiply growth in capital

By taking strict observation over every single employee in field and also at office can reduce wastage and multiply growth of the organisation.

Controlling unethical behavior

By this system the managers can obtain real-time notification regarding employee’s behavior & employee engagement in work. It helps them to understand if any unethical & unprofessional behavior occurred. Rectifying the behavior by taking strict action.

Payroll process simplification

This system without any fault can make a perfect report on working hours, how many hours worked including the overtime worked by every employee. So the payroll system simplified in addition. It eliminates time-consuming payroll tasks.

Tracking is most important in today’s technically advanced world. When the organisations are competing every second we with the technology can differ , can be better , moreover can be safe through this type of tools and strategies. This technology helps both, employee and employers to work in a harmony. Both the parties will be benefited, through which organisation will get the gain.

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